– Digital Advisory Board profile – Alex Balfour

IMG_5919Alex is Chief Digital Officer of the Engine Group, the UK’s largest independent marketing and communications agency.

Alex Balfour previously worked for the London Organising Committee of the Olympic and Paralympic Games (LOCOG) as Head of New Media from 2006 until 2012.

At LOCOG he built a team from scratch that delivered 77 digital channels including london2012.com, two mobile apps, ticketing, volunteering, education, online shop, mobile apps and social media presences to a worldwide audience of over 150m, including 15m app downloads and 112m unique website users during the Olympic and Paralympic Games.

Alex Balfour’s long and distinguished career in digital media began in 2004. He edited GE’97, the UK’s first general election website, made the first consumer Internet telephone call to a traditional telephone, developed the first online government consultation and went on to be part of the team that produced the Guardian newspaper’s first significant websites. In parallel he was a founder of CricInfo, in its day the world’s largest single-sport website with an audience of 20m fans as early as 2000, and became Chairman before the business was sold to ESPN in 2005.

Alex is also a Director of The Pensions Advisory Service, Credec and Datatracks (UK).