– Digital Advisory Board profile – Sue Unerman

Sue is MediaCom’s CSO. With the media landscape changing as it is, Sue is responsible for delivering a strategic edge, both in terms of communications planning for our clients and in terms of ensuring MediaCom UK is a step ahead.

Sue has worked for MediaCom and its predecessor The Media Business since 1990 – one of a core team that has grown the business to be number one in the UK, the first £1bn agency ever, and Campaign’s Media Agency of the Decade.

As CSO she drives the strategy for MediaCom in the UK. Convinced that we’re in the Age of Dialogue – the 4th Age of Communications, with unprecedented challenges, she continues to ensure accountability, cut through and innovation in all work. Part of her responsibility is to ensure that MediaCom UK is at the leading edge of practical NPD and new ways of thinking.

Campaign magazine says about Sue : “widely considered to be one of media’s finest strategic brains, helping to turn MediaCom into a £1billion agency, she is still disarmingly down-to-earth, challenging and sparky”, and says that she is “fast becoming the grand dame of media planning”.

She blogs at http://www.sueunerman.com. Her first book on marketing “Tell the Truth, Honesty is your most powerful marketing tool” was published in summer 2012. Campaign magazine called it “one of the most influential marketing books of 2012”. She is a member of the UK Government Digital Advisory Board. She is Internationalist Magazine Agency Innovator 2012. Sue is a contributing media editor to Brand Republic and sits on the University of Oxford Public Affairs Advisory Group. She is a member of the British Screen Advisory Council and Women’s Aid’s Corporate Development board.