From time to time, a news event can trigger a high volume of response from the government. It may involve information coming from a number of different departments, for example, or need frequent updates as a situation unfolds.
The challenge here is to help users cut through the volume of content, so they can easily find what they need to know.
So we wanted to share the thoughtful approach that the No10 digital team have taken to covering the recent tragic events in Woolwich on GOV.UK.
This short, jargon-free, page helps add context to – and provide a single user-friendly route into – more detailed information elsewhere.
For example, the page was updated to feature the 3 June speech in which the Prime Minister announced the first meeting of a new task force to tackle extremism.
It also linked to the Ministry of Defence news story about Drummer Lee Rigby, which paid tribute to his life and invited donations to Help for Heroes and the Fusiliers Aid Society. Fatality notices are also produced when a soldier is killed on active duty.
The Woolwich incident landing page was consistently featured on the No10 homepage, helping optimise it in search as a first place for a general audience to start.
Note that it’s also possible to formally ‘edition’ this landing page, so that it always displays the date of the last major update and users can see the change history.
Please talk to the Inside Government team if you’ve any questions or suggestions about this, or GOV.UK news coverage in general.
(This article was adapted from a post on the Inside Inside Government blog).