Today we’ve released some quite big changes to GOV.UK designed to make it easier to find content, and to find your way around. I’m here to to give an overview of what’s changed and why, and then others in the team will go into more detail over the next few days.
It’s all about the navigation…
In the last few weeks the product team have been focused on helping users to find their way around GOV.UK. As I mentioned in my last post, user testing over the summer has shown that the style and presentation of the content goes down really well, but some users in every round have struggled to find what they needed – particularly if they weren’t confident about using search.
The original Beta site ensured the content was really well optimised for people coming in from search engines – which is where the majority of journeys do start – but didn’t cater so well for users who don’t search, or who want to explore a bit more around a subject when they arrived. Today’s release is intended to help fix that.
We have a bold new iteration of the home page, which gives much more prominence to a new set of categories. Testing showed that users tend to go to the home page to orientate themselves, and those that are less comfortable searching look for familiar terms and groupings and navigate to content through these. We’ve therefore included popular terms in both the names and descriptions of the new categories – and may well make further changes to these as we learn more about what works for users.
The new links on the home page take you through to improved category and sub-category pages. We’re in the process of allocating all our content to one or more sub-category, for example information about passports will soon appear in both Driving, transport, and travel and Citizenship and life in the UK. We’re keen not to duplicate content on GOV.UK, but instead make sure that relevant information can be discovered by more than one route, and in more than one context.
The new categories are also now displayed fully in the “crumb-trail” at the top of every page. This helps you know where you are, and makes it easier to go back up a level to broaden your view or look for something new. James will be explaining more about this in a separate post.
People who use search within GOV.UK to find content should also notice a big improvement from today. We’ve tightened up the algorithms that power our search, so users should now find the item they need high in the results. We’ve also moved results from the “detailed guidance” section of GOV.UK into their own tab, rather than hiding them away at the bottom of the results.
This is the last major iteration of GOV.UK before we come out of Beta – but there will be more improvements before then. As well as publishing new content most days we’re still categorising content and there are further tweaks to make to some of our formats, based on things we’ve learnt in the last round of testing.
Then, from October 17th, we can start to optimise GOV.UK based on large volumes of actual usage data, as well as continued user testing and feedback. That’s when the fun really starts! If you have any thoughts in the meantime, leave us a comment below.